ZEEKR
Product designer
Florence Lam
The Zeekr Showroom App is a digital solution designed to enhance the in-store experience for customers visiting Zeekr showrooms and exhibition spaces.
By simply scanning a QR code, visitors can explore Zeekr’s brand philosophy, browse vehicle models, customize their dream car, and even place an order—all from their mobile device.
Design Process
Design process is a creative journey where new ideas are found, problems are solved and something amazing is created. Let’s discover the steps in this process
Main page main funtion
Clear descriptions and visual explanation of all the selection
Purchase Page
Consumers expect sufficient time and flexibility to customize their vehicles to meet personalized needs.
The homepage prominently features Zeekr's brand story through large visuals and concise introductions, enhancing brand recognition. Visual elements are utilized to convey the brand's innovation and luxury.
Custumize Page
Auto-save reminder
Budget control
01
Complexity of Accessories and Options
02
Discrepancy Between Virtual and Real Effects
03
04
Hidden Fees
Customize Process
Home Page
Test Drive Page
Increase satisfaction
Save time
Different models selection
Use high-quality, realistic 3D renderings
Clear descriptions and visual explanation
Clearly display all costs upfront
Member‘s profile
Member Benefits Center
Long Wait Times
Place order button
Member Rewards
Purchase Rewards
Based on user interviews and surveys, many potential Zeekr owners express a strong desire for more customized and personalized services through membership. Especially during the car-buying decision-making process, membership benefits—such as customization services and priority test drives—can significantly enhance their purchase intent.
A clear, convenient, and engaging membership benefits display not only allows users to quickly understand and enjoy their benefits but also enhances brand value, increases user retention, and boosts loyalty.
Interactive color display
Choose Car model
Test drive store
Contact information
The test drive booking feature is a crucial part of enhancing the Zeekr APP user experience. By streamlining the process, offering personalized recommendations, and ensuring a seamless operation, users can quickly schedule a test drive, helping them make informed purchase decisions. Additionally, timely confirmations and reminders ensure a smooth experience, ultimately increasing brand loyalty and conversion rates.
Wireframe
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Estimated delivery time
Clearly display all costs upfront
Start customize
Currently, many premium automotive brands have integrated membership programs into their apps, offering exclusive services and discounts to strengthen user engagement. Our analysis of these brands reveals that membership programs not only improve customer loyalty but also enhance user participation and satisfaction with the brand.